Privacy Policy

I. Basic Provisions

1. The controller of personal data pursuant to Article 4, point 7 of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: "GDPR") is LJ protection s.r.o., ID No. 28496248, with its registered office at Tupolevova 741, 199 00 Prague 9 (hereinafter: "Controller").

2. Contact details of the controller are

Address: LJ protection s.r.o., Tupolevova 741, 199 00 Prague 9

Email: info@patronum.eu

Phone: +420 317 741 415

3. Personal data means any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to a specific identifier, such as a name, an identification number, location data, a network identifier or to one or more specific elements of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

4. The controller has not appointed a data protection officer.

II. Sources and categories of personal data processed

1. The controller processes personal data that you have provided to the controller or personal data that the controller has obtained as a result of fulfilling your order:

  • first and last name
  • email address
  • postal address
  • telephone

2. The controller processes your identification and contact data and the data necessary for the performance of the contract.

III. Lawful basis and purpose of the processing of personal data

1. The lawful reason for processing personal data is

  • performance of the contract between you and the controller pursuant to Article 6(1)(b) GDPR,
  • the legitimate interest of the controller in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) of the GDPR,
  • your consent to processing for the purposes of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, in the absence of an order for goods or services.

2. The purpose of the processing of personal data is

  • the execution of your order and the exercise of the rights and obligations arising from the contractual relationship between you and the controller; when placing an order, personal data are required that are necessary for the successful execution of the order (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data it is not possible to conclude the contract or its performance by the controller,
  • sending commercial communications and carrying out other marketing activities.

3. Automatic individual decision-making within the meaning of Article 22 of the GDPR takes place on the part of the controller. You have given your explicit consent to such processing.

IV. Data retention period

1. The controller retains personal data

  • for the period necessary for the exercise of the rights and obligations arising from the contractual relationship between you and the controller and the exercise of claims arising from that contractual relationship (for a period of 15 years from the termination of the contractual relationship).
  • for the period until consent to the processing of personal data for marketing purposes is withdrawn, but no longer than 5 years if the personal data is processed on the basis of consent.

2. After the expiry of the retention period, the controller shall delete the personal data.

V. Recipients of personal data (subcontractors of the controller)

1. The recipients of the personal data are persons

  • involved in the delivery of goods / services / execution of payments under the contract,
  • providing services for the operation of the e-shop (Shoptet) and other services in connection with the operation of the e-shop,
  • providing marketing services.

2. The controller does not intend to transfer personal data to a third country (to a country outside the EU) or to an international organisation.

VI. Your rights

1. Under the conditions set out in the GDPR, you have

  • the right to access your personal data in accordance with Article 15 of the GDPR,
  • the right to rectification of personal data pursuant to Article 16 GDPR, or restriction of processing pursuant to Article 18 GDPR.
  • the right to erasure of personal data pursuant to Article 17 GDPR.
  • the right to object to processing under Article 21 GDPR; and
  • the right to data portability pursuant to Article 20 GDPR.
  • the right to withdraw consent to processing in writing or electronically to the address or email of the controller specified in Article III of these terms and conditions.

2. You also have the right to lodge a complaint with the Data Protection Authority if you believe that your data protection rights have been violated.

VII. Personal Data Security Terms

1. The controller declares that it has taken all appropriate technical and organisational measures to safeguard personal data.

2. The controller has taken technical measures to secure data storage and storage of personal data in paper form.

3. The controller declares that only persons authorised by it have access to the personal data.

VIII. Final provisions

1. By submitting an order from the online order form, you confirm that you are aware of the terms and conditions of data protection and that you accept them in their entirety.

2. You agree to these terms and conditions by ticking the consent box via the online order form. By checking the consent box, you confirm that you are aware of the privacy policy and that you accept it in its entirety.

3. The controller is entitled to change these terms and conditions. It will publish the new version of the privacy policy on its website and will also send you the new version of the privacy policy to the email address you have provided to the controller.

These terms and conditions will take effect on 6.4.2021.